Google opening first retail store this summer to challenge Apple — good luck with that
Google opening first retail shop this summer to challenge Apple — skilful luck with that
The big glass windows are in, the walls are painted white and the wooden tables are set up out. Google is ready to launch its very own Apple Store, but manifestly for Google products, in the tree-lined Manhattan district of Chelsea. The doors will open in the summer and Google says it will sell hardware and services from the location.
And with a bulging sack of products, information technology probably makes more sense than ever for Google to open a shop now. It says information technology volition sell Pixel phones, Nest domicile hardware and, of course, Fitbit'southward range of action tracking wearables. Google's also taking an additional leaf out of Apple's volume, and running grooming courses to help y'all become the all-time out of its products.
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Google's obviously expecting big demand, as it says for health reasons it will limit the number of people who can shop at any ane time. It will besides be asking customers to vesture masks and sanitize their easily. Plus, Google will clean the infinite regularly throughout the day.
Why's Google doing this? Who knows, it doesn't sound similar information technology's the start of a retail empire similar to Apple's. Information technology's more than likely that their Chelsea office has a bit of infinite they weren't using for anything and thought they'd take a crack at making some greenbacks. Every bit far every bit locations, it makes sense to put it at Google's existing office in the metropolis. There are 11,000 Google staffers there and presumably countless visitors who might desire to pick up a product or 2.
Google says it's a "natural extension of our longtime delivery to the city" but very few decisions are made by corporations that aren't designed to make a turn a profit. Certain, it will be dainty to requite a boost to New York as it comes out of a year of crunch thanks to the pandemic, only one Google shop won't boost a urban center of expensive commercial rent and businesses that have gone bust during the past year.
Of course, it will be a useful learning experience for Google. If it does plan to expand, and house its hardware products under one roof, then a trial shop in New York makes perfect sense. It'south got plenty of people passing past and Chelsea Market is nearly, with loads of other shops to enjoy once you've filled your bag with smart speakers and phones.
Large tech firms are often attempting their own-brand stores. Both Samsung and Microsoft have had a crack at retail stores in the past, with mixed results. Neither could say they accept reached the heights of Apple's retail experience. But, who knows, if Google can brand this work then mayhap Apple could get some real competition.
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Source: https://www.tomsguide.com/news/google-opening-first-retail-store-this-summer-to-challenge-apple-good-luck-with-that
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